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  • Writer's pictureAjay P

Reference books for Traditional and Digital Marketing

1.Principles of Marketing | basic concepts of marketing | By Pearson by Philip T. Kotler (Author), Gary Armstrong (Author), Prafulla Agnihotri (Author)

2.Marketing Management | marketing cases in the Indian context | Fifteenth Edition | By Pearson by Philip Kotler (Author), Keven Lane Keller (Author), Others (Author)

Kindle Edition :

3.Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business by Dr. J.J. Peterson Donald Miller

Kindle Edition :

4.B2B Marketing: Text and Cases | 5th Edition by Krishna K. Havaldar (Author), Shailendra Dasari (Author)

5.Marketing 4.0: Moving from Traditional to Digital by Philip Kotler (Author), Hermawan Kartajaya (Author), Iwan Setiawan (Author)

Kindle Edition :

6.Digital Marketing by Seema Gupta (Author)

Kindle Edition :

7.Marketing of High-Technology Products and Innovations, 3e by Mohr (Author)

Kindle Edition :

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