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2.Marketing Management | marketing cases in the Indian context | Fifteenth Edition | By Pearson by Philip Kotler (Author), Keven Lane Keller (Author), Others (Author)
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3.Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business by Dr. J.J. Peterson Donald Miller
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4.B2B Marketing: Text and Cases | 5th Edition by Krishna K. Havaldar (Author), Shailendra Dasari (Author)
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5.Marketing 4.0: Moving from Traditional to Digital by Philip Kotler (Author), Hermawan Kartajaya (Author), Iwan Setiawan (Author)
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